Following its much-anticipated return earlier this year, the organiser of China Horse Fair has announced that the next year edition will take place in conjunction with ISPO Shanghai from 4-6 July 2025.
China Horse Fair 2024,the only dedicated professional trade show in China for the booming equestrian, horse sports and leisure industry, will be held in Shanghai New International Expo Centre (SNIEC) from February 29th - 2nd March 2024.
In a clear sign that China's equestrian sector continues to grow and develop, the organiser of China Horse Fair 2024 is reporting a high level of stand enquiries from new suppliers looking to exhibit for the first time.
Despite the major upheavals caused by the Covid pandemic, the Chinese equestrian market has demonstrated remarkable resilience and is once again poised for a period of exciting growth and development as the sector attracts new investment across all levels making it more accessible to a much wider audience.
China’s strong economic performance over recent decades has created a large and aspirational middle class who have the disposable income and time to invest in new sports and leisure activities. The country’s professional horse sports and leisure industry is directly benefiting from this trend given the country’s longstanding equine heritage, active national and regional government support, the sector’s increasingly high-profile and sophisticated image and its undoubted physical and mental health benefits for all participants.
Such is the interest in equine sports and leisure activities, new rider training facilities are emerging in cities across China including high growth locations such as Beijing and Shanghai. By providing convenient access to millions more people, this is also driving a growth in participation levels and demand for equine products and services.
It is generally accepted that the more than 1 million riding club members (pre-pandemic) are just the tip of the iceberg and strong future growth is virtually assured.
Over recent years, the impressive increase in club membership and the launch of new riding, training and breeding facilities across China, we are seeing a surge in sales for a full range of high-end products including quality horses, facility and riding equipment, clothing, accessories, training and equine nutrition and health care products and services. It is an ideal time for new international suppliers to enter the Chinese market and for existing suppliers to boost their market presence and sales.
With its substantial purchasing power and huge future potential, China should be a priority market for all suppliers and manufacturers of professional equine products and services.
Did you know that
● In just a decade after the 2008 Beijing Olympics, the number of equestrian clubs grew rapidly from 100 to 1,400 and by the end of 2019 it had risen to 2,160.
● The distribution of equestrian clubs is also becoming more widespread throughout the country with developments in Shanghai, Beijing, Jiangsu, Shandong, Zhejiang, Hebei, Hubei and Guangdong. The CHF team constantly monitor the market and are in contact with all the major riding facilities across China i.e. your future customers!
● The “National Fitness Plan (2016–2020)” highlighted equestrianism as a sport to be cultivated.
● More than 1.19 million people were registered at 2,000 equestrian clubs nationwide by 2019, an increase of more than 20 per cent in just two years.
● 90% of equestrian club members are under the age of 18 and female members are becoming the main consumers, a very healthy trend when projecting future growth.
● In 2019, the increase in the number of horses registered with equestrian clubs in China was 77,557 of which the number imported was 35,415, 26% higher than in 2018. The number of these horses owned by individuals was 23,655, of which 19,209 were imported from overseas.
● Many of the imported horses came from the Netherlands, Germany, Belgium, France, UK, the United States, Australia, New Zealand and Japan.
● Equestrian tourism in China is currently experiencing significant growth, particularly driven by the country's rich cultural heritage and an increasing interest in outdoor leisure activities. The value of horse tourism is estimated to be worth over CNY60.0 billion ($8.4 billion) in 2022.
● China Equestrian Association reports that the country’s equestrian industry grew from RMB 90.9 billion in 2016 to RMB 138.3 billion in 2019, representing a 51% increase.
CHF – a brand you can trust!
Since its launch in 2007 China Horse Fair (CHF) has grown and developed alongside the country’s professional equestrian, horse sports and leisure industry which it so successfully serves. As the country’s No.1 equine trade show, CHF consistently attracts the country’s top buyers and specifiers as they look to invest in the latest goods and services to meet their future needs.
CHF Beijing 2024 will be the 15th edition and will once again be a focal point for professional trade buyers and private enthusiasts located in the Northern and central provinces of China.
CHF Shanghai 2025 will be the 16th edition and will mainly attract buyers from the Southern provinces and Hong Kong SAR.
Over its previous 14 editions, CHF has hosted hundreds of suppliers from around the world including companies Australia, Belgium, UK, France, Germany, Holland, Ireland, Italy, United States, South America, Scandinavia, Singapore and China. It has also welcomed thousands of trade visitors and specifiers coming from across the length and breadth of China.
Both established industry brands and new to market companies will profit from exhibiting at CHF Beijing 2024 and CHF Shanghai 2025 as they put their latest products and services directly in front of China’s top professional and amateur buyers. There is no more efficient way to meet with and influence future purchasing decisions of existing and new customers.
Here are just some of the Cities/Provinces previous visitors came from:
Shanghai, Beijing, Tianjin, Wuhan, Chengdu, Shandong, Hebei, Inner Mongolia, Zhejiang, Jiangsu, Guangdong…and more etc.
Top buyers make sure they attend CHF – representatives from the country’s major riding facilities come to view and compare the latest products and services including: Beijing Equuleus International Riding Club, Beijing Tang Ren Polo Club, Beijing San Fu Stud Farm, Beijing Ou Zhu Bo Le Arabian Horse Stud Farm, Beijing Guo Fa Equestrian Club, Inner Mongolia Tian Bian Stud Farm, Shenyang Pony Club, Tangshan Wan Jun Equestrian Club, Hebei He Shun Stud Farm, Xinjiang Jun Bao Equestrian Club, Chengdu Da Gen Si Equestrian Club, Suzhou Shi Qi Jia Riding Club, Wuhan Han Ma Hui Riding School, and Japan Grand Pony Club…along with many others.
Since its launch in 2007 China Horse Fair (CHF) has grown and developed alongside the country’s professional equestrian, horse sports and leisure industry which it so successfully serves. As the country’s No.1 equine trade show, CHF consistently attracts the country’s top buyers and specifiers as they look to invest in the latest goods and services to meet their future needs.
CHF Beijing 2024 will be the 15th edition and will once again be a focal point for professional trade buyers and private enthusiasts located in the Northern and central provinces of China.
CHF Shanghai 2025 will be the 16th edition and will mainly attract buyers from the Southern provinces and Hong Kong SAR.
Over its previous 14 editions, CHF has hosted hundreds of suppliers from around the world including companies Australia, Belgium, UK, France, Germany, Holland, Ireland, Italy, United States, South America, Scandinavia, Singapore and China. It has also welcomed thousands of trade visitors and specifiers coming from across the length and breadth of China.
Both established industry brands and new to market companies will profit from exhibiting at CHF Beijing 2024 and CHF Shanghai 2025 as they put their latest products and services directly in front of China’s top professional and amateur buyers. There is no more efficient way to meet with and influence future purchasing decisions of existing and new customers.
Here are just some of the Cities/Provinces previous visitors came from:
Shanghai, Beijing, Tianjin, Wuhan, Chengdu, Shandong, Hebei, Inner Mongolia, Zhejiang, Jiangsu, Guangdong…and more etc.
Top buyers make sure they attend CHF – representatives from the country’s major riding facilities come to view and compare the latest products and services including: Beijing Equuleus International Riding Club, Beijing Tang Ren Polo Club, Beijing San Fu Stud Farm, Beijing Ou Zhu Bo Le Arabian Horse Stud Farm, Beijing Guo Fa Equestrian Club, Inner Mongolia Tian Bian Stud Farm, Shenyang Pony Club, Tangshan Wan Jun Equestrian Club, Hebei He Shun Stud Farm, Xinjiang Jun Bao Equestrian Club, Chengdu Da Gen Si Equestrian Club, Suzhou Shi Qi Jia Riding Club, Wuhan Han Ma Hui Riding School, and Japan Grand Pony Club…along with many others.
CHF Beijing 2024 will take place in Beijing one of China’s most established and important equestrian hubs while CHF Shanghai 2025 will give suppliers direct access to one of the country’s major growth hot spots and delivering an audience of new buyers, specifiers and enthusiasts.
Don’t delay! Space is limited and demand will be high so contact one of our friendly and helpful team today to discuss how we can make your participation a success.
We regularly attend CHF and our clients have seen our growth at the exhibition. We thank CHF for creating this opportunity for everyone to network.
REEDS-CAVALETTI EQUINE EQUIPMENT General Manager Mr. Zhang China
The organiser of CHF works conscientiously and provides excellent service to every exhibitor. After the exhibition we received an order from a Korean procurement team, and the effect was quite significant on our business.
SHANGHAI HORSE LEADER SADDLERY CO., LTD. General Manager Mr. Li China
It is the first CHF after the pandemic, the overall feeling was quite good. The organizer was very meticulous and enthusiastic and there were more professional attendees than expected.
VSVN Manager Ms Zhang China
The exhibition was very well staged even though it was organized in just a short time and therefore on a smaller scale than usual.
Shanghai Xuruisheng Technology CO., LTD. Present Ms Dai China
It was our first-time attending CHF, we were a bit too conservative and didn't bring all of our big equipment. Fortunately, I gained a lot from the event and made many new contacts and friends. I will continue to participate in the future.
MDBarnmaster Deputy General Manager Mr. Feng China
I was very happy during my trip to Shanghai. I met all the friends in the endurance circle and those I haven't seen in a long time. I also made some new friends. Thank you to the organising team for their hard work and providing such a good platform for everyone to communicate. I look forward to meeting again.
IRT Global Holdings Pty Ltd. Manager Ms Wang Australia
This exhibition is better than expected with both professional visitors and buyers on site exceeding my expectations. I hope it will be even better next time and attract more attendees from the northern markets. It would be best to hold it in two locations each year.
HANGZHOU FANTAI PLASTIC CO., LTD. General Manager Mr. Tong China
This exhibition has attracted many of our target customers and professional visitors, and the results have been quite good. We hope that the exhibition can have a larger area in the future by attracting more foreign exhibitors.
SUZHOU BSA SPORTS TECH CO., TLD. General Manager Mr. Zhang China
It is a very wise choice for the CHF to come to Shanghai. The rapid development of the horse industry in the Yangtze River Delta is quite impressive. We have business segments in both Shanghai and Beijing and we really hope that CHF can continue to be held in Shanghai.
JEHN HENES (ZHEJIANG) EQUESTRIAN EQUIPMENT CO., LTD. General Manager Mr. Yao China
With the easing of the pandemic restrictions and upon seeing the hanging flag of CHF in the exhibition hall, gives a feeling of reunion after a long absence. During the exhibition, I made many new contacts and saw many old friends, I hope the organizer will consider holding the exhibition in the south.
Meti Leather Goods Co., Ltd. Sales Manager Ms Chen China
Visitors Testimonials
CHF Shanghai 2024 was pretty good. Despite having a very short preparation time after so many years of the pandemic, the scale of exhibition was not as large as in previous years, but the quality of it was still very good!
Shanghai Equestrian Association Secretary General Ms Lu China
The momentum of equestrianism development in China is becoming increasingly strong, requiring a complete industrial chain to support it and it is necessary to regularly be updated with relevant industry information. As a person working for the horse industry, I look forward to participating in CHF every year. At the exhibition, you can see the latest trends and products in the horse industry and also provides convenience for finding channels for cooperation. The happiest thing is that friends from all over the world can gather at CHF Horse Exhibition. Due to the pandemic I haven't participated in CHF for many years. This year's exhibition happens to be in Shanghai, which is very convenient. The exhibition layout is excellent and interesting and the team is very efficient. Wishing the CHF Horse Show continued success and every year it will broaden our horizons!
Suzhou Chu Feng Riding Club Operation Manager Ms Liu China
The CHF Shanghai 2024 has helped me broaden my horizons. Previously, techniques mainly used in animal husbandry can now be readily applied to equestrian sports e.g. the quarantine test paper and handheld ultrasound exhibited at the exhibition. It is worth noting that many of the technology products we saw at this exhibition are domestic independent brands, indicating that our technology is advancing. Moreover, despite the upheaval of the pandemic, there are still overseas enterprises travelling thousands of miles to China to seek business opportunities, promote technology, products, and services, demonstrating the vitality and development potential of China's horse industry. Overall, the exhibition was excellent.
WeChat Official Account - Ma Shu Mi Author Ms Li China
With many years in the horse industry, I have been both a supplier and a buyer. In all aspects, there were many gains attending the CHF Shanghai 2024. Whether it's the associations and member companies brought by the UK Trade Office, or other foreign brands, they have strengthened my confidence in the horse industry market and I am very optimistic about the future development prospects of this industry.
Beijing Yin Shan Jing Trading Co., Ltd. Manager Mr. Zhang China
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