BETA International, 22nd – 23rd September 2024, is the trade fair in the UK and Ireland and offers a unique opportunity to showcase your products to a professional and discerning equestrian and country trade audience. 

Last year with a new two day format we saw visitors and exhibitors from 20 countries enjoy the buzz of networking, discovering new products and meeting up with friends, old and new. Supported by plenty of new products on the New Product Showcase and a programme of lectures in the Seminar theatre there was something for everyone. 

With stands starting from 4 square metres there is something for every size of company with open space and shell scheme stands available. 

To ensure you have the chance to meet our audience of retailers, country stores distributors - and to secure your share of the £5 billion UK equestrian market, don’t delay in securing your stand at BETA International where the equestrian trade meets to do business.

If you are an equestrian buyer, BETA international is the destination to find new and innovative products from saddlery and rugs to clothing and equipment.