The 13th China Horse Fair
China International Professional Horse Sports & Leisure Industries Exhibition
19-21 September, 2019
Equuleus International Riding Club,Beijing
Future prospects of the Chinese market Home > English > Future prospects of the Chinese market

The Chinese market to continue its rapid expansion

China’s robust economic growth has created a large and aspirational middle class who have the disposable income and time to invest in new sports and leisure activities. The country’s professional horse sports and leisure industry has directly benefited from this trend given its rich equine heritage, national governmental support, the sector’s increasingly high-profile and sophisticated image and the undoubted health and fitness benefits for all ages.

It is generally accepted that the current 1 million riding club members are just the tip of the iceberg and strong future growth is virtually assured.    

The impressive increase in club membership numbers and the launch of new riding, training and breeding facilities across China, is driving a surge in demand for a full range of high-end products including top quality horses, facility and riding equipment, clothing, accessories, and equine health care products and services. It is an ideal time for new international suppliers to enter the Chinese market and for existing suppliers to boost their market presence and sales.

With its rapidly increasing purchasing power and huge future potential, China should be a priority market for all suppliers and manufacturers of professional equine products and services.

Why is China such an exciting market?

- From 2017 to 2018, 926 new equestrian clubs were opened across China bringing the total to 1,992. The CHF team know them all!

- The average annual growth rate of equestrian club memberships in China is 68%, reaching just under 1 million members by the end of 2017. At its current rate of growth, club membership will surpass many European countries in just a few years and with no signs of slowing!

- 20,416 horses were purchased by Chinese equestrian clubs in 2017 and this will continue to grow in 2017.

- 63% of horses owned by Chinese equestrian clubs are imported from overseas.

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